HSBC Shoot

Another job I had done for the agency JWT in August last year. This job was quite simple, shooting and editing with digital image. The objective was shooting a wallet then applied a graphic image of the HSBC VISA Debit card on the top of the wallet. Quite easy for me although the agency and me spent almost 2 weeks back and forth for the final revision. And I came to Malaysia right after the shoot so I had to do the digital image on my trip in Malaysia, working on phone and email with the agency, funny.

The shoot was very simple and very fast, I set all the lighting ready then Joe, the Art Director from JWT came and we shoot in 15 minutes, with several different angles to make sure that we could had enough angle to composite into the visual we want. And here are 3 final shots we chose to use for the visual:

I used a bit part from each photo above to composite together with the graphic into the visual in this layout, you can see that I used a leather material for background, required from the agency.

Nokia Ovi shoot - Published

My last commercial job that was done just a few day before I left Vietnam to Australia. The campaign will be using this layout for Vietnam, Thailand, Indonesia and Singapore in 6 months from February 2010.
Agency was JWT Vietnam. Hải, the PM from JWT, has just sent me this final layout.

The background, actually was another shot given from the agency which had a talent on it already and that was NOT layer-file.. So my job was taking photo of the new talent and place on that background. The shoot was quite simple but after that I had to do a lot of D.I works because the background was really busy with many lines of shadow. Finally it was done and both agency and client were happy with the result.

The talent was Hoàng Oanh, it was coincident because I had some portrait photoshoot with her before this commercial ad. Casting agency was Flash.

Bonus: Some of Oanh's photos: